Marewski,J.N.
Krol,K.

A popular vision on human rationality assumes that people are bounded in resources such as knowledge, time, and information processing capacities. According to the fast and frugal heuristics approach, people deal with limits in resources by relying on a repertoire of simple rules of thumb, or heuristics, that are adapted to the decision-making environment. Although the fast and frugal approach is quite prominent in the literature and even though the rules of thumb proposed by it have been tested in a number of domains, ranging from medicine to sports and financial investment, little research has applied this approach to moral actions. In this article, we speculate how a systematic study of fast and frugal heuristics in the domain of morality could look like. We examine the interplay of heuristics and moral actions from three angles; discussing (i) how people may rely on heuristics to make judgments about what is moral, (ii) how heuristics can produce behaviour which can be deemed as moral or immoral, and (iii) how the study of heuristics can help policy makers to foster what they deem to be moral behaviour in a population. Fast, frugal, and moral? Towards uncovering the heuristics of mortality. Available from: https://www.researchgate.net/publication/281730116_Fast_frugal_and_moral_Towards_uncovering_the_heuristics_of_mortality [accessed Dec 8, 2015].

Marewski, J. N., & Krol, K. (2013). Fast, frugal, and moral? Towards uncovering the heuristics of mortality. In G. W. Watson (Ed.), Organizational ethical behavior (pp. 121-140). New York: Nova Science Publishers.

Publication year	2013
Document type:	In book
Publication status:	Published
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Categories:	Environment StructureHealthInvestmentSports
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