Why does one-reason decision making work? A case study in ecological rationality (1999)
Authors
Abstract
Adds analytic methods to help explain the Take The Best strategy in heuristics. The 1st section of the chapter identifies structures that favor Take The Best and structures that favor its competitors. The 2nd section examines the robustness of Take The Best, in particular the robustness of its frugal principles for search and its stopping rule. The authors conclude the chapter by looking at Take The Best from 3 perspectives, viewing it as a special case of a linear model, as a lexicographic method, and as a classification tree.
Bibliographic entry
Martignon, L., & Hoffrage, U. (1999). Why does one-reason decision making work? A case study in ecological rationality. In G. Gigerenzer, P. M. Todd, & the ABC Research Group., Simple heuristics that make us smart (pp. 119-140). New York: Oxford University Press.
Miscellaneous
| Publication year | 1999 | |
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| Document type: | In book | |
| Publication status: | Published | |
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