Decision and choice: Heuristics (2015)
Authors
Abstract
Heuristics are approximate strategies for decision making. They do not process all the available information and therefore can yield a reasonable solution fast, even in conditions of incomplete or uncertain information. The same, or similar, heuristics can be used in both preference tasks (e.g., choosing between consumer products) and inference tasks (e.g., which of two cities is larger), but some were traditionally studied in the preference, and some in the inference, context. There is also a tradition of studying heuristics that are used primarily in social contexts.
Bibliographic entry
Olsson, H., & Galesic, M. (2015). Decision and choice: Heuristics. In J. D. Wright (Ed.), International encyclopedia of the social & behavioral sciences (Vol. 5, 2nd ed., pp. 892-894). Oxford: Elsevier. doi:10.1016/B978-0-08-097086-8.43030-8 (Full text)
Miscellaneous
| Publication year | 2015 | |
|---|---|---|
| Document type: | In book | |
| Publication status: | Published | |
| External URL: | http://dx.doi.org/10.1016/B978-0-08-097086-8.43030-8 View | |
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