Katsikopoulos,K.V.

I explore the conceptual connection between two judgment- and decision-making research programs: social judgment theory and fast and frugal heuristics. I point out that a main difference is in the modeling of the cues-to-criterion function that describes the organism (lens in Brunswikian jargon). Social judgment theorists typically use linear models while the fast and frugal program employs heuristics. I ask two questions: Can fast and frugal heuristics play the role of lenses? Which lens can model fast and frugal heuristics? I synthesize previous work and extend it with new analyses that focus on processes. First, I argue that fast and frugal heuristics can play the role of lenses because they can model the process of successful vicarious functioning. Second, I argue that a compensatory lens should be used for modeling the outcomes of heuristics and that a noncompensatory lens is more appropriate for modeling the cognitive processes postulated by heuristics. Published by permission of Sage Publications Ltd.

Katsikopoulos, K. V. (2009). The conceptual connection between lens models and fast and frugal heuristics: A process approach. Theory & Psychology, 19, 688-697. doi:10.1177/0959354309341927 (Full text)

Publication year	2009
Document type:	Article
Publication status:	Published
External URL:	http://dx.doi.org/10.1177/0959354309341927 View
Categories:
Keywords: