Marewski,J.N.
Pohl,R.F.
Vitouch,O.

Does a sense of recognition play a preeminent role when it comes to people’s inferences and choices? Many studies have investigated how people make decisions based on their previous encounters with an object or situation. To illustrate this, researchers have examined how consumers rely on their familiarity with brand names when deciding which consumer goods to buy (Coates, Butler, & Berry, 2004, 2006). Several related concepts have been investigated: recognition (e.g., Goldstein & Gigerenzer, 2002; Schooler & Hertwig, 2005), which we use here to distinguish between alternatives, such as brands people believe they have heard of before and hose they have not; familiarity (e.g., Dougherty, Franco?Watkins, & Thomas, 2008; Mandler, 1980), which is frequently used to denote the degree of recognition or knowledge a person has of an alternative; and accessibility (e.g., Bruner, 1957), fluency (e.g., Jacoby & Dallas, 1981), or availability (e.g., Tversky & Kahneman, 1973), which often refers to the ease or speed with which mental content comes to mind.

Marewski, J. N., Pohl, R. F., & Vitouch, O. (2010). Recognition-based judgments and decisions: Introduction to the special issue (Vol. 1). Judgment and Decision Making, 5, 207-215. (Full text)

Publication year	2010
Document type:	Article
Publication status:	Published
External URL:	http://journal.sjdm.org/10/rh0/rh0.pdf View
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