When do people use simple heuristics, and how can we tell? (1999)

Abstract

"Possibly our feeling that we can take account of a host of different factors comes about bevcause, althoung we remember that at some time or other we have attended to each of the different factorts, we fail to notice that it is seldom more than one or two that we consider at any one time." - Roger. N Shepard

Bibliographic entry

Rieskamp, J., & Hoffrage, U. (1999). When do people use simple heuristics, and how can we tell? In G. Gigerenzer, P. M. Todd, & the ABC Research Group., Simple heuristics that make us smart (pp. 141-167). Oxford: Oxford University Press.

Miscellaneous

Publication year 1999
Document type: In book
Publication status: Published
External URL:
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